Understanding The Importance Of Clear Communication

It’s impossible to over-emphasise the importance of clear communication. Why? Because the last time we checked, mindreading was not a common superpower. Yet we so often communicate as if it were. We simply assume that the person with whom we’re communicating understands exactly what we want – without us having to tell them. So we simply don’t feel the need to explain it properly. Similarly, we are often guilty of thinking we know exactly what it is our clients want, so we don’t take the time to listen properly either.

It’s a recipe for disaster.

We all make assumptions far too often in life, and in business. And you know what they say about assumptions…you end up looking a lot like the first three letters of the word!

Here’s the thing:

Not everyone sees the world the same way we do. It’s a shocker, we know, but there it is. We all come at life from different angles and perspectives. Our belief systems and reference points are shaped by our experiences, and people experience the same thing in different ways. They also interpret words, tone and nuances differently. Everything is open to misunderstanding and confusion if we simply make assumptions based on our own perspectives.

In business, in particular, assumption making can also cause costly errors and delays few companies can afford. Taking remedial action to fix a problem caused by an incorrect assumption is a waste of both time and money.

The Importance Of Clear Communication With Your Clients

We must all have played Chinese Whispers as children. The game where you sit in a circle and one person whispers a phrase into the ear of the person sitting next to them. That person then does the same, and the phrase is repeated ear to ear until it gets back to the one who started. Nine times out of ten, the message that person ends up with bears absolutely no resemblance to the original phrase they used!

Business communication is sadly all too often like this.

It’s extremely important to be clear and transparent when communicating with your clients. The more often you share information, provide regular updates and explain processes, the more understanding they will be if there’s a problem. You also need to inform them if there are any changes to your products or services that may affect them.

Regular and clear communication makes your clients feel all warm and fuzzy. It also encourages feelings of trust, because they know you’re looking out for their best interests. Of course, communication works both ways – you should always be accessible to your clients if they need to contact you. This lets them know they’re important to you, and that you’re aware of their needs.

These days, with conference calls, reports, meetings, emails and phone calls, you can pretty much spend your entire day involved in some kind of communication or other. Making sure we communicate clearly and effectively boosts productivity and enhances client relationships. It also shows your customers that you understand what they actually mean, instead of only focusing on what they’re saying.

Reliable Telecommunications Are Key For Clear Client Communication

Of course, to communicate clearly with your customers, you need to have clear communications technology! Even with the best will in the world, you can’t communicate with your clients if your Internet is always down, your phone lines are crackly, or you keep missing important calls because you were out of the office.

Reliable telecoms are the backbone of any business today. Whether you need to connect room to room, or country to country, you need to know that your communications network will always be there, quietly backing your business when you need it most.

At Huge Connect, we understand the importance of clear communication – with clients and with your employees. We know that an always-on network helps to build your brand, and your relationships with your customers, which is why we have a, well, HUGE variety of options and offerings, all of which are fully customisable for your business.

We’d like to make one thing clear – communication with your clients is the secret to building customer relationships that last. So why not chat to us about how we can make clear comms happen for your business?