The Impact of GSM Tech on Your Bottom Line
Most people couldn’t tell you what GSM tech is, or even what it stands for. However, we use this technology every day, for example if we had to track a fleet vehicle.
GSM has crept across the world and is used in over 218 countries, bringing the global community just that little bit closer together, and creating a platform for change.
GSM in Brief
Global System for Mobile Communication (GSM) is an international standard for an open, digital wireless technology, and is used to transmit voice and data. Most mobile phones sold today work within this framework, or with one of its peers; TDMA or CDMA.
Acronyms aside, GSM has been described as the CD equivalent in a world of vinyl – “Digital, better, and cheap.”
GSM tech is, simply put, the technology that makes use of this connectivity.
GSM Tech in Today’s Business World
It is an exciting time to be in business when the sky really is the limit. GSM has provided a platform for a level of interconnectedness previously unimagined, and the applications continue to fascinate.
Marketing
In the realm of marketing where companies try to outperform each other with exciting and innovative messages, GSM has been used to brilliant effect. It has allowed for increasingly high-definition and immersive video content to be used in campaigns for both branding and sales. Competitions, surveys, interactive messaging, and direct access from customer to company are made simple with this pervasive technology. Yes, there will always be a place for television, radio and traditional billboard promotion, but GSM is a cheaper and far more versatile option – especially for smaller businesses where every penny counts.
Innovation
Medical aid and insurance companies are actively saving money by using incredibly complex tech which allows them to track and log a mind-bending array of statistics – from driver’s habits to the personal activity and health levels of their members. Prevention is better than cure, they say, and this remains true in these industries.
Vehicle and Fleet Management
The direct impact of GSM tech on your bottom line reveals itself when you can track your company vehicles and see in real time where they are; if they are off getting a curry in Durban when they should be on site in Umhlanga. Fleet use, hijacking and road accidents are only a part of the story when it comes to vehicle tracking, however. When transporting thousands of litres of fuel from depot to filling station, it’s too easy for drivers to make a quick detour and syphon off a couple of hundred litres en-route to their destination. GSM tech makes it a simple feat to follow these vehicles and track their weight, route and speed in real time.
Personal Security
Security is a word on everyone’s lips here in South Africa and is where GSM tech really shines. Now we can check our home security cameras from our mobile phone, know where our children are and if they’re safe, or watch our au pair or creche staff interact with our child remotely. Our staff can send instant panic signals if they experience an intruder at the office, which can then be triangulated, and emergency services immediately notified. Surveillance has been taken to a whole new level from the office to the farm and has proved a vital deterrent in the fight against crime.
Your business may not be planning world domination via Artificial Intelligence but trust us when we say that GSM tech is still your friend. GSM connectivity means that you can accept credit card payments at your local market, you can continue accessing your online accounts software when your landline is down, and you can stay in contact with your customers no matter where they are in the world.
Businesses large and small love GSM tech, and we are here to make it work for you. Let’s connect.
