Take Your Business Offering From A Maybe To A Must-Have

Competition is the accepted norm in most aspects of life. It’s certainly the rule of the game when it comes to the business world. In today’s economic climate, however, most businesses are fighting tooth and nail for customers and relevancy in the market.

There are numerous challenges holding these companies back, but we would argue that many business owners haven’t recognised that they are dealing with a serious lack of relevancy. Simply, consumers are only interested in offerings that speak directly to their needs. 

Essentially, surviving these uncertain times calls for a very focused approach to make sure you are offering value and keeping your customers happy. We’ve already touched on the top sales trends that we think are worth exploring in this article here, so in this post let’s focus on strategies that you can use to transform your offering from a ‘nice-to-have’ into an absolutely ‘must-have’ that can’t be ignored. 

Drill It Down

Build a specific and clear narrative of what your offering is. We’re not talking about pushing more into marketing the benefits of dealing with your business, like free shipping or 10% off deals. These are great benefits, but they certainly aren’t unique and can easily be replicated by your competitors.

We’re seeing that customers are looking for businesses who can immediately communicate what they do and exactly how their problems can be solved.

Essentially, this all starts with defining your unique selling propositions (USPs) – a critical way to hone in on the strengths of your offering. By defining your USPs, you drill down on what your business does, what it doesn’t do, and the problems that you can solve.

When creating your USP (or USPs), keep in mind that this is more than just a slogan. It’s a clear communication that assertively defines your offering in the backdrop of competing products. In this way, it focuses on what your customers’ want out of your offering.

Compelling Communication 

The reality is that your service or product might not be unique, but it’s not necessary for what you sell to be unique. It is, however, crucial for the message you choose to focus on to stand out from your competitors.

In this way, your business needs to do more than invest in an eye catching advertising campaign. Instead, you may need to review the latest sales trends and strategically position yourself and your offering so that your messaging is clear and specific – and delivered through a omnichannel vehicle that incorporates an intuitive blend of offline and online touchpoints. 

Here are 5 tips to help you craft unique and compelling messaging:

1. LIST: Note the things that make your offering different and be specific.

2. RESEARCH: Know your competitors, hunt out their gaps in products from within the same category and consider how you can positioned these in wildly different ways.

3. COMPARE: What are you offering vs. your target market’s needs? Because if you aren’t answering their question, solving their pain, and making their lives better, then your offering isn’t vital.

4. SIFT: Once you’ve compiled the data, sift through it to single out your strongest USPs.

5. PRECISION: A ‘must-have’ offering relies on messaging that solves the exact right problem and communicates the precise benefit to customers in their own words.

Smooth Sales Process

Improving how you communicate your offering solves one part of the challenge. The second, and equally important step, is to ensure that you have a smooth sales process. Because if you are going to engage with consumers in 2023 and beyond, you may need to revisit your sales strategy and update how you connect with consumers.

The world that has all but gone digital and while there are people who to connect via phone, even they will give your business a skip if the line is clear and won’t drop. Increasingly, though, consumers are bypassing the call option and looking at businesses who can offer digital touchpoints in the sales process, including social media channels, websites, mobile applications, blogs, and emails, as well as live chat. 

Regardless of what you build into your sales strategy, supporting your approach and sales representatives will require a reliable, fast connectivity solution that can deliver a smooth sales process both internally and externally. Without it, you could be impacted by connection errors, unscheduled downtime, performance bottlenecks, and barriers to customer service delivery that lead to missed opportunities and lost revenue. 

Talk to us about conducting a network needs-analysis so that we can design a connectivity network around your actual needs, capable of catering for what your business needs now and scaling for the future. 

Let’s Connect and explore the best connectivity solution today.